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Press Centre

Learn more about the team behind
Universit, what we’ve achieved and
where we’re going next.

Universit is a brand new space for operators, distributors and their channel partners (resellers, etailers, retailers and service providers) to work together in order to deliver integrated solutions including hardware, connectivity, software and services.

A new way to give channel partners access to existing platforms of distributors, operators and vendors and enable them to analyze, create, distribute and manage the solutions their channels, customers and their endusers need, out of a single pane of glass.

For press inquiries, please contact Daan van der Lugt (CCO Universit): or +31 (0)20 24 03 672

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Management team

Ron van Bijsterveld is Chief Executive Officer at Universit.

Having originally joined the company as CTO, he defined a new strategy and was asked by the shareholders to become CEO and lead the transition from VeliQ (an EMM vendor) to Universit today. With over 25 years of experience in multiple industries (IT, Logistics, Healthcare, Automotive, Finance, Telecom), founding and acquiring multiple companies, Ron can be described as a serial entrepreneur with extensive international C-level experience, focused on building and restructuring companies with a strong belief that a long term vision combined with the right strategy, people and technology are the fundament to drive business transformation in order to maximize the benefits for every stakeholder in a company.

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Daan van der Lugt is Chief Commercial Officer at Universit.

Having started his carreer at large US enterprises like CA Technologies and BusinessObjects, he wanted to pursue his more entrepreneurial spirit at Dutch software firms, including Tridion (acquired by SDL) and Service2Media (acquired by CM Telecom). At these companies he served in different roles of sales, marketing and business development. With 20+ years of experience in international enterprise software companies, he is passionate about expanding Universit on European and global level. His mission is to grow Universit with highly successful customers and become the best place to work. As CCO of Universit he manages the sales and marketing teams and holds an MBA degree from University of Phoenix.

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Joachim de Sterke is Chief Financial Officer at Universit.

Joachim de Sterke joined Universit when it was founded and has a proven track record of developing and growing an IT company from start up to a mid-size International company. Joachim has over 10 years’ experience in building and leading finance teams, accounting, operations, analytics and business development in multiple industries. In the past 6 year Joachim primarily focused on international SaaS based IT environments driven by recurring revenue via both direct- and indirect-sales. He was also one of the founding management members and secretary to the board of VeliQ and helped this company transition to Universit today. As CFO, Joachim oversees the accounting, business support, financial planning and analysis, treasury, legal, M&A, investor relations, internal audit and tax functions at Universit.

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Richard Pikaar is Chief Services Officer at Universit.

With over 15 years’ experience in ERP implementations working in various roles from consultancy to project and program management. Richard is responsible for managing and developing the internal service processes at Universit. Previously Project Manager and Professional Services Manager at Co-maker where he worked alongside now Universit CEO, Ron van Bijsterveld.

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Ronald Wanink is Chief Technology Officer at Universit.

Ronald is in charge of product development, ensuring our partners work with a feature rich, high quality and scaleable product. Ronald is driven by razor sharp questioning about the propositions our partners bring to the market. Only then, he knows how to extend the roadmap with items that serve our partners the best way possible. Before joining Universit, he more recently held senior management positions with Dutch software champions like Servoy, Backbase, Tridion (acquired by SDL) and Datadistilleries (acquired by SPSS). This makes Ronald a veteran in the industry, bringing a wealth of experience building products on a global level. In addition to his full agenda, Ronald provides masterclasses on Software Product Management at the University of Utrecht.

Latest resources

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    Learn more about the digital business transformation that is required and how to best approach the IoT opportunity.


  • Mobile sector enters new era, the challenges for operators and distributors

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    Learn about the cloud- and mobile-first trends shaping the way we work, the consequences and opportunities this brings for operators and distributors...


Meet us

Meet us at Canalys Channels Forum

Your chance to see the Universit platform during the leading event for distributors, vendors and their channel partners.

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We’re attending NG Telecoms Europe

Meet us during the Telco Business Transformation tracks.

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